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Showing posts with the label Sales and Retail

5 Steps to Survive the Restaurant Apocalypse

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We are well inside the pandemic curve, the black swan event of the decade, and no one seems to know precisely when or how it will end. The businesses in general and the restaurants, in particular, have been struck hard. All of us are trying to improvise daily. I will not mention any numbers, stats, or predictions of the economic damage. You can find some good references at the end. My point is, whichever direction this crisis takes, we are all in this together, and the only way out is to keep moving forward. In these strange times, to win is to survive. Yes, you can stay open. Therefore, I am going to focus on five steps that you, the restaurateur, may follow to sustain your business through this crisis. It is also important to mention here that I have learned about these steps from some of the most persistent and creative restaurant owners in our customer base. In other words, I am merely aggregating their collective learnings in this article. 1. Be scrappy and creative F...

5 Reasons Why Your Restaurant Needs an Automated Restaurant Assistant

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As a restauranteur, you know how important it is to pick up every customer call and answer every customer's email immediately. However, in surveys after surveys, the number one complaint that customers report is that restaurants do not answer their inquiries. Not in time, anyways. According to our 2019 research, even a moderately busy restaurant misses more than $200,000 per year due to ignored customer calls and inquiries. So why do restaurants ignore their customers and their valuable business? Maybe because running a restaurant is hard. Sometimes some equipment breaks down in the kitchen, and sometimes the staff does not show up. While you get busy fixing those issues, your customers feel ignored. One person can do only so much, right? Well, that's not true anymore.  With a bit of smart automation for your restaurant phone system and your website, you can ensure that no customer gets ignored, ever. This technology is called an Automated Restaurant Assistant. ...